Mission & Vision

Our Mission ABB

A vision of growth and prosperity for you. 

Our Vision and Mission At ABB, we envision a marketplace where buyers and sellers can engage in ethical transactions built on trust. Our mission is to be the leader in advancing marketplace trust by setting standards for integrity and performance. We encourage and support best practices by educating and engaging with consumers and businesses, celebrating role models, and addressing substandard marketplace behavior. Our aim is to create a community of trustworthy businesses and charities.

We believe that trust is a function of two primary factors – integrity and performance. Integrity encompasses respect, ethics, intent, and working toward a diverse, inclusive, and equitable marketplace. Performance refers to a business’s track record of delivering results in accordance with ABB standards and addressing customer concerns in a timely and satisfactory manner.

As part of our mission, we strive to help businesses grow and succeed without worrying about negative reviews affecting their reputation. Our ABB directory does not display reviews to the public, allowing businesses to focus on delivering quality products and services while maintaining their trust with customers.

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